Day

January 23, 2019
Aurigo had a very powerful software meant for managing large capital projects yet they were not able to make a significant dent in the market, primarily in the US. So we asked them why anyone would buy your software product. The answer was unsurprisingly an inside-out list of great tech features. They felt they had...
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‘Why would I buy your inverter?’ There was no convincing answer. BPL would have been the nth competitor stuck in the similarity trap. We asked them three questions: Who do you want to build a relationship with? What do they really care about? How can you make a sustainable difference to their lives? We took...
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“Why will young women buy your jeans rather than Levi’s, Pepe, CK or any other high street fashion brand?” There was no answer. In Indus League we had a client who was fearless and willing to tread where no one else had gone. So we started with a clean slate. We spent time hanging out...
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